PROJECT SCOPE

Vivo stands as the official passion project for tourism in the Dominican Republic. The term "Vivo," meaning "Live" in Spanish, encapsulates the essence of the brand's vision—to immerse tourists in the vibrant Dominican culture. The brand proudly showcases the allure of Dominican food, music, overall culture, and the captivating island landscape. With a focus on the top six tourist-attracting cities, Vivo's tourism initiative aims to attract visitors to the country while providing an educational and enlightening experience about the diverse destinations within the Dominican Republic.